Britney is back and hotter than ever!
It appears that Britney Spears is back and looking great; in the Candies for Kohl’s commercial anyway. Candie’s signed Britney Spears to model their clothes in March and hosted backstage video footage of Spears’ Virgin-sponsored concert tour.
They created this promo commercial to announce the campaign, which set to appear in print, TV, online and in Kohl’s. Here is a sneak peak of the print work, the rest of the campaign isn’t coming out until this summer. This Britney Spears’ first apparel endorsement, and she is in good company.
Previous Candie’s girls include Fergie, Hayden Panettiere, Kelly Clarkson, Hilary Duff and Ashley Simpson-Wentz.
Last time people were abuzz about Britney Spears, it was regarding the singer’s curvier, post-vacation body upon resuming her “Circus” tour.
But any possible weight issues aren’t dimming this star’s power: Candie’s announced today that Britney is returning as its candy girl!
For its Fall campaign, Candie’s outfitted Spears for her upcoming “Radar” music video which was shot in conjunction with the Candie’s commercial. We have a sneak peek at the collaboration below!
Spears wears Candie’s jeans, dresses and accessories in the video, while teasing a handsome polo player, who eventually gets caught in her “radar.”
All the pieces will be offered exclusively at Kohl’s department stores and prices will be refreshingly affordable: $28 – $58 for clothes, and $10 – $70 for shoes and other accessories.
Wearing her favorite piece from the collection: a black lace minidress (of course!), Spears says “Candie’s fits into my life in such a huge way. My sister loves Candie’s, my Mom loves Candie’s. We love the shoes, bras, underwear, everything, it’s a lot of fun!”
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